Color is controlled by reviewing the artwork, selecting the appropriate CMYK or Pantone reference, confirming the paper or board, and approving the correct proof before production.
CMYK is generally used for full-color artwork such as illustrations, gradients, and photographs. Pantone spot colors can be considered for selected brand colors, logos, and solid color areas.
A digital proof is mainly used to review layout, content, and general color direction. A press proof or physical sample provides a more realistic reference for the selected material and production process.
Screen colors cannot represent the final product exactly because displays use light, while printed products are affected by paper, ink, coating, lighting, and finishing.
Customer approval is recommended before mass production when color is commercially important, when Pantone colors are required, when the material or finishing may affect appearance, or when the product includes multiple versions or special effects.
For artwork specifications, review the relevant print template before submitting files.